The San Francisco based firm said the Guadalajara office will serve as its nearshore sales and project management center, and that it is gearing up to take on board a whole new pool of talent.

More than 100 students took part in the 24-hour hackathon designed to create apps using GE’s technology platforms.

Alongside Richard Branson are speakers such as Ricardo Weder, CEO of Cabify Latin America, Troy Malone, VP of International Operations for Weebly. and Jeremy Gutsche, CEO of TrendHunter.

As Mexico’s technology sector continues to expand, some companies in the country are finding it hard to acquire enough human resources.

The drones carried signs with passive-aggressive marketing slogans, saying things like “Driving by yourself?” and, in reference to the pollution caused by excessive traffic, “This is why you can never see the volcanoes.”

US tech giant Microsoft is celebrating 30 years in Mexico, where it currently employs more than 500 people in facilities across the country.

Wizeline has announced the launch of Wizeline Artificial Intelligence Academy in Guadalajara, Mexico. The Academy will launch in December 2016.

Oracle has begun constructing its technology development center in Zapopan, in the Mexican state of Jalisco, and is promising to generate thousands of jobs.