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A florist is promoting 5 forms of flowers, together with pink roses. When a person varieties the phrase “pink roses” into Google, the advertiser’s advert is displayed and clicked on. Which touchdown web page is extra more likely to convert to a sale?
- The homepage that shows all 5 forms of flowers
- The web page on the location the place customers can register as “frequent customers”
- The web page on the location that shows solely roses
- The “Contact Us” web page of the location
The right Reply is:
- The web page on the location that shows solely roses
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- Google Search Promoting Examination – All Q&As
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A florist is promoting 5 forms of bouquets, together with these with roses. Which touchdown web page is extra more likely to convert to a sale when somebody searches on “roses”?
- The house web page, displaying 5 forms of bouquets that embrace roses
- The “Contact us” web page
- The web page on which individuals can join coupons
- The web page displaying rose bouquets
Clarification: A florist is promoting 5 forms of bouquets, together with these with roses. The web page displaying rose bouquets is extra more likely to convert to a sale when somebody searches on “roses”. Touchdown web page expertise refers to how good we predict somebody’s expertise will likely be after they get to your touchdown web page (the net web page they find yourself on after clicking your advert). You’ll be able to enhance your touchdown web page expertise by:
- offering related, helpful, and authentic content material,
- selling transparency and fostering trustworthiness in your website (for instance, by explaining your services or products earlier than asking guests to fill out types sharing their very own data),
- making it simple for purchasers to navigate your website (together with on cell websites), and
- encouraging clients to spend time in your website (for instance, by ensuring your web page hundreds rapidly so individuals who click on your advert don’t surrender and go away your website prematurely).
You’ll be able to learn extra right here: https://help.google.com/Google-Adverts/reply/2404197?hl=en
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