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All different issues being equal, in case you’ve set a most CPC bid of $1.00 in your advertisements, and if the subsequent best bid is $0.50 for a similar advert place, what’s the precise quantity you’d pay for that click on?47
The right reply is: 51
Rationalization: The precise quantity you’d pay for that clickwould be 0.51, if the subsequent best bid is USD $0.50 for a similar advert place.
For advertisements on the Search Community, the minimal Advert Rank required for advertisements above search outcomes is usually better than the minimal Advert Rank required for advertisements beside search outcomes. Because of this, the precise CPC whenever you seem above search outcomes could possibly be larger than the precise CPC in case you seem beside search outcomes, even when no different advertisers are instantly beneath you. Though it’s possible you’ll pay extra per click on, prime advertisements often have larger clickthrough charges and should help you present sure advert extensions and different options accessible solely in prime advert positions. As all the time, you’re by no means charged greater than your max. CPC. bid.
Examples:
If the advertiser instantly beneath you bids US$2.00, and if that advertiser’s advert is identical high quality as yours (and has equal-performing extensions and advert codecs), you’d usually must bid a penny greater than US$2.00 to rank larger than that advertiser and nonetheless preserve your place and advert codecs. With AdWords, that’s essentially the most you’ll pay (about US$2.01), whether or not your bid is US$3.00, US$5.00, or extra.
Learn extra right here: https://help.google.com/google-ads/reply/6297
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