An advertiser trying to drive conversions is utilizing handbook cost-per-click (CPC) bidding. Which issue ought to be most necessary for this advertiser when deciding key phrase bids?99
- The bids of the subsequent closest advertiser
- The typical revenue per conversion
- The High quality Rating of the key phrase
- The revenue derived from a paid click on
The right reply is: The revenue derived from a paid click on
Clarification:The revenue derived
from a paid clickbe most necessary issue whereas deciding key phrase bids,
for the advertiser who’s trying to drive conversions is utilizing handbook
cost-per-click (CPC) bidding.How are you aware what CPC to set? You’ll be able to determine
this out based mostly on what you recognize about your enterprise and the worth of a sale.
For instance, in the event you promote US$5,000 diamond rings, one new buyer might be
price greater than in the event you promote US$0.99 packs of gum.
When you’ve set max. CPC quantities that you simply’re comfy
with, see what number of clicks your advertisements start to accrue, and whether or not these clicks
result in enterprise outcomes in your web site. Additionally, do not forget that Web visitors
is at all times altering, so it’s necessary to re-evaluate your CPC bids commonly.
Learn extra right here: https://assist.google.com/adwords/reply/2464960?hl=en