An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Google advocate you keep away from utilizing Textual content slides, subtitles, and voice-overs in your bumper advert. An efficient bumper advert created, in accordance with Google’s greatest practices, features a mixture of branding, audio, and breaking the fourth wall — or talking on to the digital camera.

• Merchandise, companies, and area
• Actors, animals, and comedy
• Graphics, promotions, and music
• Textual content slides, subtitles, and voice-overs

The proper Reply is: Textual content slides, subtitles, and voice-overs

Some care have to be exercised in how data is communicated in such a short while. Textual content slides, subtitles, and different supers are related to decrease model consciousness. Voiceovers are additionally related to decrease model consciousness.