Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

Arturo is aware of detailed demographics assist advertisers attain audiences primarily based on the 2 quantifiable traits which might be Homeownership standing and Family earnings that matter to the consumer.

• Music desire
• Previous purchases
• Machine sort
• Homeownership standing
• Family earnings

The proper solutions are: Homeownership standing and Family earnings

The 2 quantifiable traits that matter to the consumer are Family earnings and Homeownership standing. Detailed Demographics assist you to join with customers who usually tend to be influenced by your services or products. YouTube presents quite a lot of detailed demographics. With the family earnings traits, you’ll be able to attain individuals by earnings bracket, as that can have an effect on their spending energy.
With Homeownership standing, you’ll be able to attain individuals primarily based on whether or not they personal or lease their house, as this standing will lead to completely different buy behaviors.