Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Together with key phrases in his Google Search advert textual content will enhance Charlie’s eCTR.

• Reducing the bid for the advert
• Enhancing the pace of his web site
• Cloning the advert a number of occasions
• Together with key phrases in his advert textual content

The right reply is: Together with key phrases in his advert textual content