Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

Google’s Firebase A/B testing service permits them to check the app’s UI and options. Aliyah ought to use this device earlier than incorporating conversion numbers boosting options.

• SplitMetrics
• Optimize 360
• Internet Vitals
• Firebase A/B Testing

Appropriate reply is: Firebase A/B Testing

Firebase A/B testing device lets the crew see how efficient the personalization options are in your new smartphone app earlier than going reside. You may learn extra about this device right here.