Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

VTS stands for View Via Conversion. It’s counted if an individual watches an advert for as much as 30 seconds OR clicks on part of the advert and are recorded when customers view (however don’t work together with) an advert after which later convert.

• VTCs are recorded when customers work together with an advert after which later convert.
• In conversion experiences, VTC knowledge are included within the conversions column moderately than being individually addressed.
• A view is counted if an individual watches an advert for as much as 30 seconds OR clicks on part of the advert.
• VTCs are conversions which might be recorded when customers view (however don’t work together with) an advert after which later convert.

Right Solutions are: A view is counted if an individual watches an advert for as much as 30 seconds OR clicks on part of the advert. and VTCs are conversions which might be recorded when customers view (however don’t work together with) an advert after which later convert.

Anthony who’s operating a dog-walking enterprise ought to know that VTC (View-through Conversion) are conversions recorded when customers view (however don’t work together with) an advert after which later convert. When somebody watches as much as 30 seconds or clicks on part of the advert, that counts as a view. If his view-through conversions (VTCs) are low, this might be because of VTCs mechanically excluding conversions from individuals who’ve additionally clicked on the advert or on any of his different adverts.