Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “refrigerator,” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad?

Vitality-efficient fridge and Sensible fridge opinions are the 2 searches which will immediate the advert.

• WidgetCo buyer assist
• Fridge opinions WidgetCo
• WidgetCo fridge set up
• Sensible fridge opinions
• Vitality-efficient fridge

The proper solutions are: Sensible fridge opinions and Vitality-efficient fridge

Since Helen’s Heating and Air has added “WidgetCo” as a detrimental key phrase, the advert gained’t be proven on any time period that has that detrimental time period wherever within the key phrase.

When deciding on detrimental key phrases for search campaigns, search for search phrases which can be much like your key phrases, however would possibly cater to clients looking for a distinct product.

For search campaigns, you need to use broad match, phrase match, or precise match detrimental key phrases.