Vitality-efficient fridge and Sensible fridge opinions are the 2 searches which will immediate the advert.
- WidgetCo buyer assist
- Fridge opinions WidgetCo
- WidgetCo fridge set up
- Sensible fridge opinions
- Vitality-efficient fridge
The proper solutions are: Sensible fridge opinions and Vitality-efficient fridge
Since Helen’s Heating and Air has added “WidgetCo” as a detrimental key phrase, the advert gained’t be proven on any time period that has that detrimental time period wherever within the key phrase.
When deciding on detrimental key phrases for search campaigns, search for search phrases which can be much like your key phrases, however would possibly cater to clients looking for a distinct product.
For search campaigns, you need to use broad match, phrase match, or precise match detrimental key phrases.