- CPM bids are successfully transformed to CPC bids
- Advertisements utilizing CPC bids are usually not allowed to compete on the Show Community
- CPC and CPM bids solely compete in opposition to bids of the identical sort
- CPC bids are successfully transformed to CPM bids
The right reply is: CPM bids are successfully transformed to CPC bids
Clarification: Price-per-click (CPC) adverts compete with cost-per-thousand impressions (CPM) adverts on the Google Show Community by successfully changing to CPM bids.To maintain issues truthful, when CPC and vCPM adverts compete for a similar Show Community placement, the 2 varieties of adverts are in contrast apples-to-apples on how a lot they’re successfully prepared to pay for the impression. With a vCPM advert, the max viewable CPM bid represents how a lot the advertiser is prepared to pay for every 1,000 viewable impressions; with a CPC advert, Google estimates what number of clicks the advert may obtain in 1,000 impressions to get the comparability.
Learn extra right here: https://assist.google.com/adwords/reply/2630842?hl=en