One of many easiest methods to get extra engagement and extra site visitors from Twitter is to learn to successfully use the “pin tweet” function.
One of many easiest methods to get extra engagement on Twitter and extra site visitors to your web site is to learn to successfully use the “pin tweet” function.
“Pinning” a tweet signifies that at any time when somebody visits your Twitter profile, the primary tweet they may see in your timeline is the one you selected to pin—no matter when it was printed.
What this implies is that this tweet will get much more publicity (and much more site visitors) than common tweets.
Common tweets seem on the timeline and get pushed down as new tweets are printed. A pinned tweet will stay on the high of the web page no matter time.
For that reason, your pinned tweets will sometimes get greater engagement and site visitors than different tweets.
All of that engagement works as social proof and makes it much more probably folks will work together with the tweet.
With extra engagement, you may embrace a hyperlink to your web site and drive related site visitors to a suggestion or lead magnet.
Methods to Pin a Tweet
Pinning a tweet will solely take you a few seconds.
First, go to your Twitter timeline and discover the tweet you want to pin to the highest of your web page.
Subsequent, click on on the little arrow on the highest proper of the tweet.
Lastly, click on on the “pin to profile” choice within the dropdown menu.
That’s it! Your tweet is now pinned to the highest of your profile web page.
Which Tweets Ought to You Pin?
Now that you know the way to pin a tweet, you want to determine the perfect tweets to pin.
Listed below are a couple of concepts of content material you may pin:
- Pin tweets that already received lots of engagement—you should utilize Twitter analytics to determine this out
- Pin tweets which have pushed lots of site visitors to your website—examine this with Google Analytics
- Pin tweets for limited-time gives
- Pin tweets selling upcoming occasions
- Pin tweets to your newest piece of content material
- Pin tweets about free sources on your new profile guests
Lastly, it’s best to think about rotating your pinned tweet each couple of weeks/months. This fashion, you get to advertise completely different content material or calls-to-action.
Bonus: Take a look at our social media audit template to determine how your social technique is working.
Searching for extra than simply social media? Be sure your website is totally optimized through the use of our search engine optimisation guidelines, and examine your area authority with our area authority examine device.
Tommy Griffith has been doing SEO for practically 10 years. He was beforehand managing search engine optimisation at PayPal and Airbnb. He feels bizarre writing about himself within the third individual however admits that it sounds barely extra epic.