Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Jimmy’s advertisements received’t be proven to customers trying to find the uncarried model if damaging key phrases are used. That is how damaging key phrase assist his promoting marketing campaign.

Jimmy sells televisions on his web site. He notices that he’s getting site visitors from searches for a model that he doesn’t carry, and he units up a damaging key phrase for that model. How does the damaging key phrase assist Jimmy’s promoting marketing campaign?

• Frequent misspellings and synonyms of his key phrases will nonetheless enable his advertisements to be proven.
• Jimmy’s advertisements will seem at a decrease charge when customers seek for the tv model.
• Advertisements for Jimmy’s enterprise can be proven to the widest attainable viewers.
• His advertisements received’t be proven to customers trying to find the uncarried model.

The proper reply is: His advertisements received’t be proven to customers trying to find the uncarried model.

When you discover you’re getting site visitors from searches for a model you don’t carry, simply units up a damaging key phrase for that model. Your advertisements received’t be proven to customers trying to find the uncarried model.

Detrimental key phrases received’t match to shut variants or different expansions. Detrimental key phrases allow you to exclude search phrases out of your campaigns and aid you concentrate on solely the key phrases that matter to your clients.