Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

To optimize the marketing campaign by creating extra advert teams, Melissa ought to keep one evergreen advert group, and use extra advert teams to discover completely different themes

• Create a brand new marketing campaign and advert group for every completely different theme.
• Preserve the identical advert group, and introduce extra belongings based mostly on varied completely different themes.
• Change her current advert group with a brand new one utilizing a distinct theme.
• Preserve one evergreen advert group, and use extra advert teams to discover completely different themes.

Right reply is: Preserve one evergreen advert group and use extra advert teams to discover completely different themes.

It’s strongly really helpful to have no less than one evergreen advert group that continues to run when you discover completely different themes with different advert teams. Malissa ought to do it subsequent after operating a Google App marketing campaign with one advert group.