Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Max Conversions bidding sort could be finest for the TrueView for motion marketing campaign within the situation the place Mina has a 12 months’s price of conversion knowledge, however she’s not comfy with that cost-per-acquisition.

• Goal conversion share
• Min cost-per-conversion
• Goal cost-per-conversion
• Max Conversions

The right Reply is: Max Conversions

Use Max conversions bidding. It might be finest within the situation of not comfy with that cost-per-acquisition. Whether or not to make use of tCPA or Max conversions bidding largely will depend on the client’s historical past with conversion monitoring on YouTube and the marketing campaign goal. If you wish to merely drive as many conversions as attainable throughout a flighted marketing campaign, use Max conversions bidding.