Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Giant-scale or very lengthy textual content in picture belongings can detract from the viewer’s visible expertise of an advert. That’s why Nicky’s account supervisor requested her to incorporate minimal or no textual content overlay within the picture belongings she’s utilizing in a Google App marketing campaign.

• Picture belongings are inclined to load slower on cellular units when there’s textual content overlay.
• Picture belongings with textual content overlay can solely be proven on some Google stock.
• Google Advertisements insurance policies don’t permit greater than 25% overlay textual content on a picture asset.
• Giant-scale or very lengthy textual content in picture belongings can detract from the viewer’s visible expertise of an advert.

The proper reply is: Giant-scale or very lengthy textual content in picture belongings can detract from the viewer’s visible expertise of an advert.

Use minimal textual content overlay, in case you use any in any respect. Giant-scale or very lengthy textual content in picture belongings can detract from the viewer’s visible expertise of an advert, so keep away from superimposing giant textual content over photographs.