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The follow-up storytelling methodology makes use of a long-piece format inventive advert to ship a model’s messaging and shorter adverts to strengthen it.
- The tease, amplify, echo methodology
- The direct-shot storytelling methodology
- The reply/consumer/query methodology
- The follow-up storytelling methodology
Right Reply is: The follow-up storytelling methodology
The follow-up storytelling methodology: Viewers are served one longer piece of inventive, adopted by shorter adverts reminding them what they watched.
Within the follow-up storytelling methodology, long-piece format inventive advert to ship a model’s messaging and shorter adverts to strengthen it, is used.
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