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- Click on-through conversion – Person clicks on a component of the advert and converts inside 30 days
- Video engagement – Person watches 10 seconds of the advert and converts inside three days
- View-through conversion – Person sees an impression of the advert and converts inside 24 hours
Clicks: Person clicks a component of the advert and converts inside 30 days. That’s counted as a click-through conversion. It’s included within the conversions column of Google Advertisements.
Video engagements: Person watches 10 seconds of the advert and converts inside three days. That’s counted as a video engagement for Sensible Bidding campaigns (tCPA, Max conversions). It’s included within the conversions column of Google Advertisements.
Impressions: Person sees simply an impression of the advert and converts inside 24 hours. That’s counted as a view-through conversion. Modify your Google Advert conversion columns to point out view-through conversions.
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