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Paige’s Pet Retailer is deciding on key phrases for a brand new Google As marketing campaign. How ought to Paige arrange her AdWords key phrases?
- Use unfavorable key phrases for phrases which might be associated to pets and animals.
- Use normal key phrases to achieve a particular viewers.
- Use the Key phrase Planner to give you key phrase concepts for Show Community campaigns.
- Bundle comparable key phrases collectively in a single advert group based mostly on widespread themes.
The proper reply is: Bundle comparable key phrases collectively in a single advert group based mostly on widespread themes
Clarification:Paige’s Pet Retailer is deciding on key phrases for a brand new Google Adverts marketing campaign. Paige arrange her Google Adverts key phrases, bundled comparable key phrases collectively in a single advert group based mostly on widespread themes. For every advert group, choose a slim theme and create advert teams round that theme. For every advert group, use key phrases associated to that theme. Contemplate additionally having your advertisements point out a minimum of one among your key phrases in its headline. It’s because when somebody searches for a time period that matches your key phrase, and so they see one advert that mentions the key phrase and one other advert that doesn’t point out the key phrase, they’re extra more likely to suppose that the primary advert is extra related to what they’re trying to find.Many advertisers discover it useful to base their advert teams on the sections or classes that seem on their web site.
Learn extra right here: https://help.google.com/adwords/reply/6372655
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