Paul’s Interested In Generating Conversions With Google Display Ads, But He’s Not Confident In Setting Bids Himself. He’s Relying On Smart Display Campaigns To Help. Which Two Bidding Strategies Used In Smart Display Campaigns Can Paul Choose From To Automatically Set His Bids? (Choose Two.)

Goal CPA (price per acquisition) and Goal ROAS (return on advert spend) are the 2 bidding methods utilized in Sensible Show campaigns can Paul select from to routinely set Paul’s bids.

• Enhanced CPC (cost-per-click)
• Price per engagement
• Viewable CPM (cost-per-thousand impressions)
• Goal CPA (price per acquisition)
• Goal ROAS (return on advert spend)

The right solutions are: Goal CPA (price per acquisition) and Goal ROAS (return on advert spend)

Paul can depend on the Sensible Show marketing campaign if he isn’t assured in setting bids himself. Sensible Show campaigns are a marketing campaign kind that makes use of full automation. He can use “Goal CPA” and “Goal ROAS” bidding methods that may set his bids routinely.