Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

OneStop has enabled deep linking. Shayley shall be taken on to the climbing boots part of the OneStop app.

• Shayley shall be taken to a Google search web page with “climbing boots” pre-populated as her search time period.
• Shayley shall be taken to the app retailer itemizing, prompting her to obtain the OneStop app.
• Shayley shall be taken to the climbing boots part of the OneStop web site.
• Shayley shall be taken on to the climbing boots part of the OneStop app.

The proper reply is: Shayley shall be taken on to the climbing boots part of the OneStop app.

With deep linking, when a person who already has your app put in clicks in your Search, Show, or Purchasing advert on their machine, they’ll be taken on to the related web page in your cell app.