The award was created to recognize entrepreneurs and organizations that innovate and develop technology to solve high-impact problems in Mexico.

The government will finance about 75 projects, involving as many as 400 firms in developing technology solutions for wide-ranging sectors, including agriculture, health, and tourism.

Senior executives confirmed their plan when Jaime Rodríguez Calderón, governor of Nuevo León, visited their headquarters in the Indian city of Bangalore last week.

In this video interview, Carlos Diaz, Managing Director for Neoris, dissects the digital capabilities within the talent pool in Monterrey, explaining how the city and its talent is preparing for next-generation technologies.

Easy availability of engineering talent was the main reason for establishing the lab in Mexico, said the US firm, adding that the center is also a ‘vote of confidence’ in Mexico’s growing technology workforce.

Alongside Richard Branson are speakers such as Ricardo Weder, CEO of Cabify Latin America, Troy Malone, VP of International Operations for Weebly. and Jeremy Gutsche, CEO of TrendHunter.

Nuevo León, and especially its capital of Monterrey, has become a hotbed for Mexican IT services companies.