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Goal cost-per-acquisition (CPA) bidding may also help drive conversions by utilizing your conversion historical past and:
- cost-per-acquisition (CPA) targets to point out the optimum advert when a conversion is extra probably
- cost-per-click (CPC) targets to point out the optimum advert when a conversion is extra probably
- cost-per-click (CPC) targets to boost your bid when a conversion is extra probably
- cost-per-acquisition (CPA) targets to boost your bid when a conversion is extra probably
The right reply is: cost-per-acquisition (CPA) targets to boost your bid when a conversion is extra probably
Clarification: Goal cost-per-acquisition (CPA) bidding may also help drive conversions by utilizing your conversion historical past and cost-per-click (CPC) targets to boost your bid when a conversion is extra probably. Goal CPA bidding makes use of your conversion monitoring knowledge to keep away from unprofitable clicks and get extra conversions at a decrease price. Based mostly in your marketing campaign’s historical past of conversions, Goal CPA bidding mechanically finds the optimum cost-per-click (CPC) bid to your advert every time it’s eligible to seem. It units greater CPC bids for extra precious clicks and decrease CPC bids for much less precious clicks.
Learn extra right here: https://help.google.com/adwords/reply/2390684
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