What ad format cannot run with Even pacing set on the insertion order?

• Show
• Native
• Video
• TrueView

The right reply is: TrueView

Clarification: TrueView advert format can not run with Even pacing set on the insertion order. TrueView is Google’s proprietary cost-per-view, a choice-based advert format that serves on YouTube, thousands and thousands of apps, and throughout the online. TrueView provides advertisers extra worth as a result of they solely must pay for precise views of their advertisements, reasonably than impressions.

Even pacing is finest in case your precedence is to spend a constant sum of money day-after-day and your stock availability is constant daily. Remember the fact that if there may be much less stock or extra competitors towards the tip of your marketing campaign, you won’t spend your full price range.