Maximize conversions and Goal cost-per-acquisition are the 2 kinds of bidding out there for TrueView for motion to assist drive conversions.
- Goal return on advert spend
- Enhanced cost-per-click
- Goal on-page place
- Goal cost-per-acquisition
- Maximize conversions
Right Solutions are: Maximize conversions and Goal cost-per-acquisition
There are the 2 kinds of bidding approaches out there for TrueView for motion to assist drive conversions:
Goal cost-per-acquisition: With goal CPA bidding, the marketing campaign all the time works to hit your required CPA and means that you can obtain extra conversions at a stronger ROI with out handbook optimization.
Maximize conversions: With Maximize conversions, the marketing campaign captures as many conversions as doable inside a given finances.