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What data can a Floodlight tag monitor utilizing customized variables?
- Promo codes
- E-mail addresses
- IP addresses
- Buyer’s full title
Appropriate reply is:
Clarification: Along with monitoring gross sales income and customer interactions, Floodlight tags can even cross different data, resembling promo codes, zip codes, product sort, and so forth. These are known as “Customized variables.” DoubleClick Search can seize this data, so long as it’s not personally identifiable data like a full title or electronic mail deal with.
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