When reviewing the Search phrases report for certainly one of your consumer’s campaigns, you discover a number of phrases that aren’t related to what they’re promoting. How are you going to use this data when refining the marketing campaign’s key phrases?10
- Add the phrases as actual match key phrases
- Add the phrases as phrase match key phrases
- Add the phrases as key phrases
- Add the phrases as damaging key phrases
The proper reply is: Add the phrases as damaging key phrases
Rationalization: Ifyou discover a number of phrases that aren’t related to what they’re promoting in search time period report, you need to add the phrases as damaging key phrases.
Adverse key phrases are an essential a part of each marketing campaign as a result of they assist make it possible for your advertisements seem solely to folks in search of what you provide. This added stage of management might help you improve your clickthrough charge (CTR), scale back your common cost-per-click (CPC), and improve your ROI.
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