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When somebody clicks your advert, the precise quantity you’re charged might be:
- The minimal wanted to carry your advert place or 50% of your most cost-per-click (max. CPC) bid, whichever is larger
- The minimal wanted to carry your advert place however by no means lower than 50% of your most cost-per-click (max. CPC) bid, whichever is larger
- The minimal wanted to carry your advert place however by no means greater than 120% of your most cost-per-click (max. CPC) bid, whichever is larger
- The minimal wanted to carry your advert place, beneath the utmost cost-per-click (max. CPC) restrict
The proper reply is: The minimal wanted to carry your advert place, beneath the utmost cost-per-click (max. CPC) restrict
Rationalization:When somebody clicks your advert, the precise quantity you’re charged will bethe minimal wanted to carry your advert place, beneath the utmost cost-per-click (max. CPC) restrict.
Precise CPC
is commonly lower than max. CPC as a result of with the Google Adverts public sale, probably the most
you’ll pay is what’s minimally required to carry your advert place and any advert
codecs proven together with your advert, corresponding to sitelinks.
Learn extra right here: https://help.google.com/google-ads/reply/6297
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