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- It algorithmically evaluates particular person buyer paths.
- It contains changing and non-converting paths.
- It’s probably the most superior mannequin in Google’s attribution merchandise.
- It applies static logic to assign a price to every touch-point.
Right Reply is: It applies static logic to assign a price to every touch-point.
Guidelines-based fashions apply static logic to assign a price to every touchpoint in a conversion path. These values are based mostly on the relative significance of that step of the method.
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