- create a distinct advert for every key phrase
- create a number of adverts for every key phrase
- solely create one advert that’s related to all key phrases
- create adverts which can be related to all key phrases
The right reply is: create adverts which can be related to all key phrases
Rationalization: Grouping comparable key phrase collectively is an effective observe to construct a search marketing campaign. This observe would assist you to create related adverts for the actual group of key phrases. In Google Adverts, “relevance” refers to how helpful your data is to your buyer’s search. When figuring out relevance, Google have a look at a number of issues inside your account, together with your key phrases, adverts, and touchdown web page, and Google think about how intently associated they’re to somebody’s search time period.
Learn extra right here: https://assist.google.com/google-ads/reply/1722089