You may win a better advert place within the public sale with a decrease cost-per-click (CPC) bid by:
- creating advertisements that embrace phrases or phrases persons are looking for
- creating related advertisements and key phrases, however not utilizing advert extensions
- creating advertisements that hyperlink to a generic touchdown web page
- creating high-quality advertisements and touchdown web page/ creating related key phrases and advertisements, and utilizing advert extensions
The proper reply is: creating related key phrases and advertisements, and utilizing advert extensions
Clarification: By creating excessive–high quality advertisements and touchdown pages, you’ll be able to win a better advert place within the public sale with a decrease value–per–click on (CPC) bid. Advert place can be influenced by the anticipated impression from advert extensions and different advert codecs, comparable to sitelinks. Which means if two competing advertisements have the identical bid and high quality, the advert with the higher anticipated impression from extensions will usually seem in a better place than the opposite.
Learn extra right here: https://assist.google.com/google-ads/reply/6300