Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

• Attribution
• Machine studying
• Cross-channel
• Media combine mannequin

Appropriate Reply is: Media combine mannequin

Media Combine Fashions are one of the best out there methodology for figuring out the quantity of gross sales pushed by every media channel. Most corporations use the findings to assist their strategic planning and budgeting. Funds decision-makers take a look at the ROI (return on funding) of every media channel to find out those they need to proceed to spend money on.