You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

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Create a remarketing record phase for buying cart abandoners

The right reply is: Create a remarketing record phase for buying cart abandoners

Rationalization: A remarketing record is a set of web site guests or app customers gathered by snippets of code added to your website or app. Once you create an inventory, you set guidelines for when guests or customers needs to be added to the record. Guests are added to a remarketing record inside seconds after visiting a web page with both the worldwide website tag or with each the worldwide website tag and a remarketing occasion snippet. Guidelines are circumstances that should be met to ensure that a customer or consumer to be added to a remarketing record. You need to use guidelines to create remarketing lists past the default lists that AdWords creates for you.
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